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KOREA, RIGHT NOW

The Korea ranking board.

Real Korea trends for global readers — K-food, K-pop, K-beauty and places to visit, grounded in Korean and public market data.

🔥 Global 🧴 Beauty 🍜 Eats 📍 Places 🎵 K-POP

🔥 WHAT THE WORLD WANTS FROM KOREA

2026 Overseas Hallyu Survey · 27,400 respondents · 30 countries

GLOBAL

01K-FoodMost widely popular Korean Wave category in respondents’ home markets.55.1%POPULAR

02K-MusicMusic remains one of Korea’s strongest global cultural exports.54.0%POPULAR

03K-BeautyBeauty and cosmetics are mainstream across many Hallyu markets.52.6%POPULAR

04K-DramaMore than half said Korean dramas were widely popular in their market.51.3%POPULAR

05K-FilmKorean cinema continues to hold broad international recognition.48.9%POPULAR

These percentages measure how widely each category is considered popular in respondents’ home markets — they are not Google search volume. Source: 2026 Overseas Hallyu Survey summary.

🧴 OLIVE YOUNG TOP 5

Olive Young Korea overall sales snapshot · Sep 26, 2026

LIVE

01S.NATUREAqua Squalane Moisturizing Cream₩20,700PRICE

02OFLOWNOTT Sleek Blur Tint / Glazed Liquid₩16,500~PRICE

03BIODERMACicabio Pommade 100ml Set₩28,800PRICE

04DEAR GIRLHydration Jelly Gel Mask, 10 Sheets₩9,900~PRICE

05ROUND LABBirch Juice Moisturizing Sunscreen 1+1₩24,500PRICE

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🍜 GLOBAL K-FOOD TOP 5

2025 Overseas Korean Food Consumer Survey

SURVEY

01Korean fried chickenMost frequently eaten Korean dish in the 2025 overseas survey.28.3%ATE IT

02KimchiNearly tied with fried chicken.28.0%ATE IT

03BibimbapRice, vegetables, protein and gochujang.19.9%ATE IT

04RamyeonOne of the most accessible K-food categories worldwide.16.6%ATE IT

05BulgogiSweet-savory Korean barbecue classic.14.0%ATE IT

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📍 SEOUL 5 TO KNOW

KoreaHype editorial shortlist from official tourism selections

2026

01Seongsu-dong & Seoul ForestCurrent Korean fashion, cafés, pop-ups and design culture.TREND

02Gyeongbokgung & Royal PalacesThe historic core of Seoul.HISTORY

03Myeong-dongK-beauty, shopping, food and central access.SHOP

04Hongdae Red RoadMusic, fashion, busking and nightlife.YOUTH

05N Seoul TowerA classic panoramic Seoul landmark.VIEW

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🎵 SOUTH KOREA YOUTUBE TOP 5

Week of September 21, 2026

WEEKLY

01IUDear my crazy soulmate5.9MVIEWS

02SOYEONI’m gonna TOESA (Narr. KIAN84)5.8MVIEWS

03ATEEZBAD4.0MVIEWS

04RESCENELOVE ATTACK3.1MVIEWS

05meomuru꿈꾸던 어른이 되었나요?2.7MVIEWS

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Where global interest is strongest

Official 2025 global Hallyu media and social-data analysis found that K-pop held the largest content share across most regions, including Asia, Europe, North America and Latin America. Asia accounted for 44% of Hallyu media coverage, Europe 20.8% and North America 16.9%, while K-food stood out as a globally notable sector.

Separately, Korea’s 2026 Hallyu survey found especially high favorability in the Philippines (87.0%), India (83.8%), Indonesia (82.7%) and Thailand (79.4%), while growth accelerated in Western markets including the U.K., Spain and the U.S.

Sources: MCST Global Hallyu Trend Analysis · 2026 Overseas Hallyu Survey

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